Go-To-Market Strategy
The Revenue Growth Methodology
1. Market & Competitive Intelligence
Phase 1: Needs Definition
Start with the basics by creating an outline of the goals and objectives of the Market & Competitive Intelligence program.
Phase 2: Monitoring and Collection
This phase is for studying the the market. Information should be collected, categorized, and stored.
Phase 3: Analysis and Reporting
Proceed to understand and analyze the insights collected from the market.
Phase 4: Distribution and Utilization
Distribute and communicate the analyzed data and insights throughout the organization so they can be converted into innovation requirements and new go-to-market approaches.
2. Go-To-Market Planning
Phase 5: Planning
Strategic Planning is important as it enables leaders to make strategic decisions. This planning will dictate the development of the Corporate Strategy and it is all about focusing on the direction of the company.
Phase 6: Development
Now starts the documentation of the direction of the company from the philosophical vision to the market-facing brand. Development is the stage where input into Planning is made and it is also maintained through Strategic Interlock.
Phase 7: Cross-Functional Interlock
Maintaining the alignment of your functional strategies to ensure that all groups are working together towards the same objective.
3. Go-To-Market Execution
Phase 8: Routes to Market
Find ways to sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.
Phase 9: Go-To-Market Execution Planning
Identify and find tools needed to achieve the strategic plan.
Phase 10: Go-To-Market Resource Management
This phase is about the execution of your strategic plan by allocating your go-to-market resources.
