Strategic Planning is important as it enables leaders to make strategic decisions. This planning will dictate the development of the Corporate Strategy and it is all about focusing on the direction of the company.
Now starts the documentation of the direction of the company from the philosophical vision to the market-facing brand. Development is the stage where input into Planning is made and it is also maintained through Strategic Interlock.
Maintaining the alignment of your functional strategies to ensure that all groups are working together towards the same objective.