Go-To-Market Strategy

The Revenue Growth Methodology

1. Market & Competitive Intelligence

Phase 1: Needs Definition

Start with the basics by creating an outline of the goals and objectives of the Market & Competitive Intelligence program.

Phase 2: Monitoring and Collection

This phase is for studying the the market. Information should be collected, categorized, and stored.

Phase 3: Analysis and Reporting

Proceed to understand and analyze the insights collected from the market.

Phase 4: Distribution and Utilization

Distribute and communicate the analyzed data and insights throughout the organization so they can be converted into innovation requirements and new go-to-market approaches.

2. Go-To-Market Planning

Phase 5: Planning

Strategic Planning is important as it enables leaders to make strategic decisions. This planning will dictate the development of the Corporate Strategy and it is all about focusing on the direction of the company.

Phase 6: Development

Now starts the documentation of the direction of the company from the philosophical vision to the market-facing brand. Development is the stage where input into Planning is made and it is also maintained through Strategic Interlock.

Phase 7: Cross-Functional Interlock

Maintaining the alignment of your functional strategies to ensure that all groups are working together towards the same objective.

3. Go-To-Market Execution

Phase 8: Routes to Market

Find ways to sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.

Phase 9: Go-To-Market Execution Planning

Identify and find tools needed to achieve the strategic plan. 

Phase 10: Go-To-Market Resource Management

This phase is about the execution of your strategic plan by allocating your go-to-market resources.

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