Baachu Sales Strategy
The Revenue Growth Methodology
Sales is the lifeline of any business. Therefore, you need the the best sales strategy to push your business forward. Here is a simple yet effective three steps sales strategy:
1. Planning
Planning is the first step forming a good strategy. It will help you collect the data and information needed to develop a sales plan. This data will help in future decision making. Making a concrete plan, after considering all the information, will greatly improve your chances of success.
Phase 1: Revenue Plan
Create a plan to achieve your revenue goal. Have an understanding of your sources of revenue to make an ideal revenue target. Assess the information from last year so that the sales team will have a clear understanding of all the opportunities and obstacles.
Phase 2: Assign Accounts
Have a deep understanding of each of your customer’s spending ability and assign your salesmen accordingly. This is the fastest way to get the best results.
Phase 3: Understand Buyers
Try and understand the purchasing decisions made by buyers. Align your sales motions to buyer preferences. This will appeal to both the logical and emotional needs of each individual buyer.
2. Executing
This is where you decide on how to effectively implement the plan.You focus on interactions with prospects and customers. Create a sales process that match with buyers’ decision process. This will turn their initial interest into a closing deal.
Phase 4: Prospecting
Gather as many opportunities as possible. Gain access to high-value buyers and a create a method through which you can constantly generate viable prospects.
Phase 5: Opportunity Management
Create a consistent opportunity management process which will help in creating consistent revenue. This allows you to share best the practices while will lead to higher success rates in sales.
Phase 6: Account Management
Expand on the existing accounts to create more opportunities. Rely on established relationships to generate revenue.
Phase 7: Coverage Plan
Design a coverage plan that consists of the most cost-effective direct and indirect sales channels. Use the best channel to penetrate each account and maximize lifetime value.
Phase 8: Partner Strategy
Ensure that the right partners are working for you. This will enable you to cover the market in a more effective way
Phase 9: Organizational Role
Determine the number of members you need to hit the goal. Design and assign roles accordingly with clarity.
Phase 10: Territory Design
Assign the best salesmen to the best areas. Assign sales rep according to the quota and balance the workload, revenue expectations and customer requirements.
Phase 11: Compensation and Quota
Create compensation plans that help in achieving the revenue target but also provide the right incentive to reps which boosts their performance.
3. Providing Support
Supporting your sales team will improve their effectiveness. Remove non-selling responsibilities and improve the efficiency of the team through technology and metrics. Streamline processes and automate administrative burden wherever possible.
Phase 12: Improve Efficiency
Automate non-selling tasks and provide the right information to your sales team to improve their efficiency.
Phase 13: Revenue Enablement
Provide the right support at the right time. Improve productivity by giving the right tools to the teams. Design learning programs that help you to keep up in an ever-changing market.
Phase 14: Technological Support
Use technology to improve productivity and speed. Buy tools that help with revenue. Integrate systems to improve the process and automate activities to improve selling time.