Baachu Sales Strategy​

The Revenue Growth Methodology

Sales is the lifeline of any business. Therefore, you need the the best sales strategy to push your business forward. Here is a simple yet effective three steps sales strategy:

1. Planning

Planning is the first step forming a good strategy. It will help you collect the data and information needed to develop a sales plan. This data will help in future decision making. Making a concrete plan, after considering all the information, will greatly improve your chances of success.

Phase 1: Revenue Plan

Create a plan to achieve your revenue goal. Have an understanding of your sources of revenue to make an ideal revenue target. Assess the information from last year so that the sales team will have a clear understanding of all the opportunities and obstacles.

Phase 2: Assign Accounts

Have a deep understanding of each of your customer’s spending ability and assign your salesmen accordingly. This is the fastest way to get the best results.

Phase 3: Understand Buyers

Try and understand the purchasing decisions made by buyers. Align your sales motions to buyer preferences. This will appeal to both the logical and emotional needs of each individual buyer.

2. Executing

This is where you decide on how to effectively implement the plan.You focus on interactions with prospects and customers. Create a sales process that match with buyers’ decision process. This will turn their initial interest into a closing deal.

Phase 4: Prospecting

Gather as many opportunities as possible. Gain access to high-value buyers and a create a method through which you can constantly generate viable prospects.

Phase 5: Opportunity Management

Create a consistent opportunity management process which will help in creating consistent revenue. This allows you to share best the practices while will lead to higher success rates in sales.

Phase 6: Account Management

Expand on the existing accounts to create more opportunities. Rely on established relationships to generate revenue.

Phase 7: Coverage Plan

Design a coverage plan that consists of the most cost-effective direct and indirect sales channels. Use the best channel to penetrate each account and maximize lifetime value.

Phase 8: Partner Strategy

Ensure that the right partners are working for you. This will enable you to cover the market in a more effective way

Phase 9: Organizational Role

Determine the number of members you need to hit the goal. Design and assign roles accordingly with clarity.

Phase 10: Territory Design

Assign the best salesmen to the best areas. Assign sales rep according to the quota and balance the workload, revenue expectations and customer requirements.

Phase 11: Compensation and Quota

Create compensation plans that help in achieving the revenue target but also provide the right incentive to reps which boosts their performance.

3. Providing Support

Supporting your sales team will improve their effectiveness. Remove non-selling responsibilities and improve the efficiency of the team through technology and metrics. Streamline processes and automate administrative burden wherever possible.

Phase 12: Improve Efficiency

Automate non-selling tasks and provide the right information to your sales team to improve their efficiency.

Phase 13: Revenue Enablement

Provide the right support at the right time. Improve productivity by giving the right tools to the teams. Design learning programs that help you to keep up in an ever-changing market.

Phase 14: Technological Support

Use technology to improve productivity and speed. Buy tools that help with revenue. Integrate systems to improve the process and automate activities to improve selling time.

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