Baachu Marketing Strategy
The Revenue Growth Methodology
1. Marketing Planning
In the planning stage, your company will develop brand, campaign, budget and data plans that will allow you to make your numbers and reach your goal. You will decide on the budget needed to set you up for success and how your products and solutions will solve customer problems. You will determine which campaigns to run, the content needed to attract buyers and what data you will need along the way to help you make decisions. With the right plans in place, you will improve your chances of success.
Phase 1: B2B Branding
Create an inspiring brand that will influence your customers and prospects to go from the problematic status quo to the opportunity-filled future. Aim for solving their biggest problem through your products and services.
Phase 2: Digital Planning
An online presence is necessary for any brand. Leverage digital channels to reach customers and establish your brand.
Phase 3: Campaign Planning
Well thought out marketing campaigns are needed to capture the attention of the customers. Create campaigns by gathering information regarding market, target audience and budget.
Phase 4: Content Planning
Make the brand relevant by providing information and content that customers need.
Phase 5: Budget Planning
Plan your marketing budget and allocate resources to the accounts with the most revenue potential and the highest propensity to spend.
2. Marketing Execution
In the execution stage, your company will execute the strategy by focusing on product marketing, content production, campaign execution, lead management execution and field marketing. Now is the time to determine how you will produce content to meet the needs of marketing and sales. You need to figure out how you will enable the sales team and gather sales leads. The data gathered from the planning step, which is needed for decision-making should be recorded and reported accordingly. Done correctly, this will begin to bring your marketing strategy to life.
Phase 6: Account Based Marketing
Identify important accounts and focus your marketing resources accordingly.
Phase 7: Lead Generation
Find ways to generate enough leads to keep the sales team engaged and exceed revenue objectives.
Phase 8: Customer Marketing
Focus on existing customers and help them to grow their revenue.
Phase 9: Partner Marketing
Increase your mindshare and wallet share with each of your channel partners.
Phase 10: Advocate Management
Listen and collect positive feedback from current customers. This feedback can be used to convince future prospects.
3. Marketing Support
In the support stage, you will help the marketing team’s effectiveness by reducing their non-program responsibilities and streamlining the operation. With marketing operations you will improve the efficiency of the team through process, technology, metrics, and best practices. With systems and technology you remove the administrative burden by automating core marketing processes.
Phase 11: Marketing Roles & Responsibilities
Identify the right roles, members needed, and organizational chart required to run the best marketing team.
Phase 12: Product Marketing
Each product feature should be converted to a values that will resonate with customers and convince them.
Phase 13: Field Marketing
Integrate Marketing with Sales to better equip the both teams.
Phase 14: Marketing Data
Gather feedback from customers and analyze customer interactions to provide predictive guidance for future direction.
Phase 15: Marketing Tech Stack
Use the needed technology and gadgets that will support the digital and decision-making needs of the Marketing team.
